Ruby Paterson

®2024

Ruby Paterson

®2024

Ruby Paterson

®2024

LeBlink: Skincare for the modern age

We started from one strong belief: that in today's world, new and memorable experiences constitute our true personal luxury. We are convinced that these unique moments are what enrich our lives and leave a lasting impact. So here's to the memories in the making, to those extraordinary experiences that become the stories we cherish and share.

Client

UNSW- Research & enterprise

Responablity

DESIGN WEBPAGE LAYOUT
STAKEHOLDER MANAGEMENT
UX RESEARCH

Creative Direction

Year

2023 - 2025

Role

Creative Direction

DELIVERABLES

Photography Branding

Shaping science through design—building platforms that inspire discovery and impact.

Shaping science through design—building platforms that inspire discovery and impact.

A BREIF FROM DIVION LEADERS

Develop high-quality content and enhance the functionality of the Research Laboratories website. Use this platform to showcase each laboratory’s unique capabilities and the specialised expertise of its facilities. Streamline the project collaboration application process and eliminate unnecessary information to better engage future partnership audiences.

Results

  • Successfully launched a dynamic new website, fully endorsed by all 17 lab teams and the Vice-Chancellor, clearly showcasing the division’s capabilities to a wider audience.

  • Established a centralised SharePoint intranet, enhancing collaboration and secure information sharing across all labs.

  • Achieved a 25% drop in user drop-off rates post-launch.

  • 76% of internal users report improved access to information and processes via the new platform.

UNSW Research Offical Website

A BREIF FROM DIVION LEADERS

Develop high-quality content and enhance the functionality of the Research Laboratories website. Use this platform to showcase each laboratory’s unique capabilities and the specialised expertise of its facilities. Streamline the project collaboration application process and eliminate unnecessary information to better engage future partnership audiences.

UNSW Research Offical Website

Results

  • Successfully launched a dynamic new website, fully endorsed by all 17 lab teams and the Vice-Chancellor, clearly showcasing the division’s capabilities to a wider audience.

  • Established a centralised SharePoint intranet, enhancing collaboration and secure information sharing across all labs.

  • Achieved a 25% drop in user drop-off rates post-launch.

  • 76% of internal users report improved access to information and processes via the new platform.

UNSW Research Offical Website

"Shaping science through design—building platforms that inspire discovery and impact."

"Shaping science through design—building platforms that inspire discovery and impact."

A BREIF FROM DIVION LEADERS

Develop high-quality content and enhance the functionality of the Research Laboratories website. Use this platform to showcase each laboratory’s unique capabilities and the specialised expertise of its facilities. Streamline the project collaboration application process and eliminate unnecessary information to better engage future partnership audiences.

UNSW Research Offical Website

Results

  • Successfully launched a dynamic new website, fully endorsed by all 17 lab teams and the Vice-Chancellor, clearly showcasing the division’s capabilities to a wider audience.

  • Established a centralised SharePoint intranet, enhancing collaboration and secure information sharing across all labs.

  • Achieved a 25% drop in user drop-off rates post-launch.

  • 76% of internal users report improved access to information and processes via the new platform.

30%

Research
Research
Research

Conducted primary research with SEMs, UNSW researchers, and PhD students to gain a deeper understanding of their user journeys and pain points. The insights uncovered helped our team design a more holistic approach.

30%

Collaboration

Once we gathered our research data, we began brainstorming and redefining the end-to-end user journey. I created a SharePoint site to streamline parts of the onboarding process and to serve as an archive of information for our internal UNSW users.

40%

On the tools
On the tools

We designed the website using pre-built components devoloped by the devs team with Adobe Experience Manager CMS and its infrastructure, such as the Assets DAM. Some assets needed refinement in Photoshop. I also used Figma to create mock-ups.

We designed the website using pre-built components developed by our in-house developers, built on the Adobe Experience Manager CMS and its infrastructure, including the Assets DAM. Some assets required refinement in Photoshop. I also used Figma to create mock-ups.

We designed the website using pre-built components devoloped by the devs team with Adobe Experience Manager CMS and its infrastructure, such as the Assets DAM. Some assets needed refinement in Photoshop. I also used Figma to create mock-ups.

Mark Wainwright Analytical Centre
Mark Wainwright Analytical Centre
Mark Wainwright Analytical Centre

Created a platform highlights 25+ specialised labs and clearly communicates opportunities for industry collaboration, including access to expert services, cutting-edge facilities, and tailored consulting. The site simplifies navigation, improves visibility, and integrates tools for streamlined bookings and training.

Created a platform highlights 25+ specialised labs and clearly communicates opportunities for industry collaboration, including access to expert services, cutting-edge facilities, and tailored consulting. The site simplifies navigation, improves visibility, and integrates tools for streamlined bookings and training.

SharePoints Website

SharePoints Website

Once we gathered our research data, we began brainstorming and redefining the end-to-end user journey. I created a SharePoint site to streamline parts of the onboarding process and to serve as an archive of information for our internal UNSW user. This helped reduce content overload on the main website and made essential information easier to access.

Once we gathered our research data, we began brainstorming and redefining the end-to-end user journey. I created a SharePoint site to streamline parts of the onboarding process and to serve as an archive of information for our internal UNSW user. This helped reduce content overload on the main website and made essential information easier to access.

Research Casestudy

The new UNSW Research website serves as a more inviting and visually engaging platform, designed to better communicate the university’s research strengths to a global audience. By creating a streamlined, comprehensive platform, we enable future collaborators to see the positive impact UNSW can bring to their projects. The site also features success stories and case studies that demonstrate the real-world value of partnering with UNSW..

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